Marketing
"Alex has consistently proved himself to be a first-class marketing manager, dedicated, able and thoroughly professional. I have never employed anybody more prepared to 'go the extra mile' than Alex, and would, without hesitation, recommend him to another company."
John Whitley
Chief Executive
The Publishing Training Centre
I have more than 12 years' marketing experience, including 8 in management. My qualifications include the IDM Diploma in Direct Marketing and the CAM Certificate in Communications. I am also a full member of the Chartered Institute of Marketing and a chartered marketer
After starting my career in a direct marketing agency, I have since worked in a variety of marketing roles, both business-to-business and business-to-consumer.
I can therefore offer general marketing advice and consultancy to a wide range of organisations, using my experience to help find the most cost-effective means of reaching your target market.
Search engine optimisation
Would you like to improve the position of your website on major search engines?
Lots of people offer such a service, but some are more scrupulous than others. Indeed, techniques used by some people could end up getting your site banned.
It is getting harder and harder to 'trick' search engines into promoting your website. That has to be a good thing. But there is plenty you can do to make it as easy as possible for search engines to find you and pick out the relevant key words and phrases.
These techniques come with no guarantees (in fact, be wary of anyone who does guarantee a particular position). However, the chances are that I can help you improve your site in a number of ways.
And if I can't find any way to improve it, I won't charge you. I don't believe in charging anyone just for looking at their website!
Copywriting
Give your product or service the best chance.
Some products sell themselves, but most need a little help.
I can review and revise your existing material or write new copy for brochures, letters, catalogues and websites.
I have more than 10 years' experience of doing just that and have learned from some of the best in the business.
